A new survey has revealed that while professional sales and marketing salaries will remain steady, the demand for digital marketers is on the up and up.

The Robert Walters 2016 Global Salary Survey has indicated that while salaries for the Aussie marketers will stick to a more modest budget, if you can prove your digital prowess, the dollars will follow.

“We saw demand grow in 2015 for marketing candidates who had experience in digital and consumer insights using data analytics across IT, financial services and FMCG. We anticipate this demand to increase again this year,” Robert Walters Sydney director Andrew Hanson said.

“Employers are also seeking out candidates with commercial nous, communications skills and Australian market experience. So the message to candidates is that their skills set must go beyond technical capabilities.”

“Business development managers who can sell complex solutions, have industry expertise and have strong networks will be in demand.”

“Outside of these sectors, jobseekers looking to change roles may need to consider wider career progression and development opportunities.

“Some candidates may need to adjust their salary expectations if they are looking to move roles.”

There’s never been a better time to get tech-savvy and save cash.

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Source Link: http://www.bandt.com.au/marketing/digital-is-the-new-must-have-skill-for-aussie-marketers-chasing-top-dollars