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June 2016
Busted! DigitalMarketer Calls Bull$hit on 4 Conversion Rate Optimization (CRO) Case Studies

Busted! DigitalMarketer Calls Bull$hit on 4 Conversion Rate Optimization (CRO) Case Studies

8-points to look for when evaluating the validity of a CRO case study
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May 2016
It’s a mad, mad, MAdTech world

It’s a mad, mad, MAdTech world

Hi everyone. I found a great article in Marketng Land that I know many of you will enjoy reading and relate to. The original article can be found here - http://marketingland.com/mad-mad-madtech-world-177245 - I’ve pasted it here to share it. It’s well worth a read.As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses what has and hasn't changed in our "brave new world."Pete...
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April 2016
Effie Worldwide Announces 2016 Global Effie Effectiveness Index Rankings

Effie Worldwide Announces 2016 Global Effie Effectiveness Index Rankings

Hi all, This is recognition for all the hard work that many people contribute to develop great campaigns. EFFIE INDEX REVEALS RANKINGS OF MOST EFFECTIVE AGENCIES AND BRANDS WPP, OGILVY & MATHER, COCA-COLA COMPANY TOP 2016 GLOBAL RESULTSWPP Group holds lead for fifth consecutive year, Significant Shifts among the Top Five Most Effective Agency NetworksEffie Worldwide released the global results for the 2016 Effie Effectiveness Index—the foremost ranking in the marketing and ad...
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iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio Partners with Jelli to automate the process By Marty Swant April 7, 2016, 9:27 AM EDT Technology   Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images Radio advertising, one of the oldest forms of mass media, is catching up with the data-heavy industry, as ads through the crystal set boxes begin to be...
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Do's & Don'ts Of Digital Marketing

Do's & Don'ts Of Digital Marketing

Hi everyone. Today I found a great article in Investopedia that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.investopedia.com/articles/investing/051215/dos-donts-digital-marketing.asp - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read.The growth of digital marketing has grown as traditional companies migrate to the Web and others live exclusively ...
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3 Pitfalls Of Digital Marketing – And How To Avoid Them

3 Pitfalls Of Digital Marketing – And How To Avoid Them

 Hi everyone. Today I found a great article in  the Searchenginepeople that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.searchenginepeople.com/blog/16041-digital-marketing-pitfalls.html - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read.Blunders in digital marketing campaigns happen more often than you might think and can show up withou...
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