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April 2016
iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio  Partners with Jelli to automate the process By Marty Swant April 7, 2016, 9:27 AM EDT Technology     Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images   Radio advertising, one of the oldest forms of mass media, is catching up with the data-heavy industry, as ads through the&nbs...
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How Marketers Should Connect With Mobile-Focused Consumers

How Marketers Should Connect With Mobile-Focused Consumers

Hi everyone. Today I found a great article in Entrepreneur that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.entrepreneur.com/article/272310 - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartpho...
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3 Pitfalls Of Digital Marketing – And How To Avoid Them

3 Pitfalls Of Digital Marketing – And How To Avoid Them

 Hi everyone. Today I found a great article in  the Searchenginepeople that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.searchenginepeople.com/blog/16041-digital-marketing-pitfalls.html - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. Blunders in digital marketing campaigns happen more often than you might think and can show up wi...
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March 2016
3 Common Mistakes in Mobile Marketing

3 Common Mistakes in Mobile Marketing

Hi everyone. Today I found a great article in Entrepreneur that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.entrepreneur.com/article/272662 - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three ...
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3 Things You’re Forgetting About Mobile

3 Things You’re Forgetting About Mobile

Hi everyone. Today I found a great article in the B2C that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.business2community.com/mobile-apps/3-things-youre-forgetting-mobile-01491870#ucAuDk00BWmPFfpm.97 - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. Having a mobile-friendly site is great, but there’s much more to keep in mind beyond th...
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3 Smart Mobile Marketing Trends to Watch

3 Smart Mobile Marketing Trends to Watch

Hi everyone. Today I found a great article in the ITProPortal that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.itproportal.com/2016/03/24/3-smart-mobile-marketing-trends-to-watch/ - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. 2015 marked the first year that mobile traffic exceeded desktop internet use, and 2016 is poised for even greater...
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