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March 2016
Research: Digital Marketing Strategies for B2B Buyers in 2016

Research: Digital Marketing Strategies for B2B Buyers in 2016

This is a good read I've come across. I hope you find this useful.While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the journey. When possible, seize opportunities to automate for consistency and efficiency, while maintaining a personalized approach.The following are ...
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Research: Digital Marketing Strategies for B2B Buyers in 2016

Research: Digital Marketing Strategies for B2B Buyers in 2016

I thought I'd share a valuable report from my readings. I hope you find it useful.While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the journey. When possible, seize opportunities to automate for consistency and efficiency, while maintaining a personalized approach.Ec...
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5 Reasons Why Digital Marketing Matters To B2B Companies

5 Reasons Why Digital Marketing Matters To B2B Companies

Found something that might be of interest to you. Enjoy!While consumer brands are often the beneficiary of digital marketing, business-to-business companies (B2B) can gain tremendously from online marketing. B2B companies can use digital marketing to promote new products to their target markets across the world that’s difficult to reach with traditional advertising mediums and generate quality leads.Here are five major reasons why B2B companies should use digital marketing: Senior executiv...
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How Aware Are Consumers About Their Favorite Fashion Retail Apps?

How Aware Are Consumers About Their Favorite Fashion Retail Apps?

Here is an article from a favorite online source I find worth sharing.Nearly two-thirds of US internet users don’t know if their favorite fashion retailer offers a mobile app, according to December 2015 research.Market Force Information surveyed 5,722 internet users, ages 19 and older. Respondents were asked about their fashion shopping habits including brand preference, wallet share, brand engagement, problem experience and social media usage.When asked if their favorite fashion retailer ...
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February 2016
Video Ads Are Moving Aggressively To Mobile & Prices Are Plummeting

Video Ads Are Moving Aggressively To Mobile & Prices Are Plummeting

Thought you might find the perspective of this article interesting.Video advertising is going mobile with smart phones now capturing 12 per cent of the video impressions in Australia, according to a new report from TubeMogul.Its Q4 2105 update reveals that inventory is up down under across all formats compared to a year ago.“Mobile inventory was up over 400 per cent from a year ago and topped the list. On a quarter over quarter basis, pre-roll dropped marginally and still re...
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Ad Fraud, Viewability And Adblocking - What's The Biggest Threat?

Ad Fraud, Viewability And Adblocking - What's The Biggest Threat?

This is an article that I came across from my recent readings. Hope you'll find it useful.There's no doubt there are plenty of challenges ahead for the media, advertising and marketing world in 2016, but what is it that's keeping some of the industry's hotshots awake at night?During yesterday's Programmatic Summit in Sydney, organised by IAB and Ashton Media, hundreds of curious ad tech fans filled the room housing a panel that was addressing the industry hot topics of a...
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