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March 2016
How SMBs Can Capture Digital Marketing Success

How SMBs Can Capture Digital Marketing Success

Hi everyone. Today I found a great article in the Huffington Post that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.huffingtonpost.com/young-entrepreneur-council/how-smbs-can-capture-digi_b_8426346.html - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. Mobile marketing continues to soar to new heights. According to figures from eMarketer, mob...
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Research: Digital Marketing Strategies for B2B Buyers in 2016

Research: Digital Marketing Strategies for B2B Buyers in 2016

This is a good read I've come across. I hope you find this useful. While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the journey. When possible, seize opportunities to automate for consistency and efficiency, while maintaining a personalized approach. The follow...
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5 Reasons Why Digital Marketing Matters To B2B Companies

5 Reasons Why Digital Marketing Matters To B2B Companies

Found something that might be of interest to you. Enjoy! While consumer brands are often the beneficiary of digital marketing, business-to-business companies (B2B) can gain tremendously from online marketing. B2B companies can use digital marketing to promote new products to their target markets across the world that’s difficult to reach with traditional advertising mediums and generate quality leads. Here are five major reasons why B2B companies should use digital marketing: S...
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6 Keys To A Strong Mobile B2B Marketing Strategy

6 Keys To A Strong Mobile B2B Marketing Strategy

Hi everyone. Today I found a great article in the B2C that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.business2community.com/b2b-marketing/6-keys-strong-mobile-b2b-marketing-strategy-01462043#QuW7YHwSGlTehhz7.97 - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. The volume of mobile Internet searches now exceeds searches on desktop computers...
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Mobile-First World To Be Fueled By Collapse In Desktop Search

Mobile-First World To Be Fueled By Collapse In Desktop Search

Found an interesting article that I thought you might find valuable... Mobile is moving from strength to strength -- not only causing marketers to consider how they respond to the channel more than doubling in value between 2015 and 2020, but also wondering where they and others are pulling budget from to be part of the mobile revolution. The answer is simple. As mobile budgets surge, desktop display is flatlining, and desktop search is nosediving. This is according to eMarketer, whose lat...
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Seven Crucial Strategies For Mobile Marketing Success

Seven Crucial Strategies For Mobile Marketing Success

This piece originally appeared on Forbes. According to a 2015 report, 65 percent of shoppers surveyed will use their mobile device to hunt for promotional offerings and coupons on items they hope to purchase. Sixty-three percent will check current pricing on their digital device, and 61 percent will check out your competitor’s price before making a purchase. Once you realize the majority of your customers are integrating a mobile device into their shopping habits, the need for a definit...
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