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February 2016
Video Marketing Coming On Strong

Video Marketing Coming On Strong

I came across this interesting article and I'm sharing it with you. Enjoy!When it comes to video marketing, there’s an accepted belief that the industry is growing incredibly quick, but new research is surprisingly thin that’s made it difficult to build an accurate picture of what’s really happening in the industry, says Matt Byrom of Wyzowl, an “animated explainer video company.”According to the Wyzowl first ‘State of Video Marketing’ survey of uniq...
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How To Strip Down Your Social Media Marketing To The Essentials

How To Strip Down Your Social Media Marketing To The Essentials

I came across this interesting article and I'm sharing it with you. Enjoy!Going Vegan, Social Media Style!Say what?Bear with me, I am going somewhere with this!Just in the past two months I have gone from eating everything in sight, and I mean just about everything, to eating a vegetarian diet, to a vegan diet. Basically, I’ve cut out anything that is not plant-based, including meat and dairy.As I adjust to this new way of eating (and thinking), I couldn’t help but notice a compa...
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7 Tactful Ways of Facing The Horrors of Digital Marketing

7 Tactful Ways of Facing The Horrors of Digital Marketing

I came across this interesting article and I'm sharing it with you. Enjoy!Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too.So far, so good.However, like everything else, there are horror stories that haunt digital marketing too. Stories scary that are enough to keep any digital marketing ...
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Measure the ROI of Digital Advertising Beyond Revenue Impact

Measure the ROI of Digital Advertising Beyond Revenue Impact

Here's a good article I found that I want to share with you.Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. And if you’re not, it’s critical to get to the bottom of it, and understand why so you can learn how to improve your campaigns. But first, you need to understand how you can effectively measure the ROI of d...
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How New Mobile Apps Fail: Shrinking Social Engagement

How New Mobile Apps Fail: Shrinking Social Engagement

This is an article that I came across from my recent readings. Hope you'll find it useful.It is generally a given that a larger number of mobile web users translates into increased social engagement. The notion is incredibly straightforward: when we all have access to Facebook, Twitter, Google Plus, and other platforms on our phones and tablets, it’s much easier to comment, interact, and follow our favorite connections.However, recently I’ve noticed social engagement on most plat...
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Exposure Time: A New Standard for Measuring Digital Effectiveness?

Exposure Time: A New Standard for Measuring Digital Effectiveness?

Found this great article, thought you might find the perspective interesting.Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim Geenen (pictured below), director of strategy and innovation, Bannerconnect, about a study they carried out, which shows that exposure time could be the go-to metric the industry has been crying out for.ExchangeWire: Where is the industry currently going wrong in measuring the effect...
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