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February 2016
It’s How Long Ads Are Viewed That Really Matters

It’s How Long Ads Are Viewed That Really Matters

Here's a good article I found that I want to share with you.The measurement of online advertising is among the biggest topics facing marketers who want to ensure they are paying for ads that can actually be seen. But it isn’t enough just to meet the industry’s latest definition of “viewable.”New research from IPG Media Lab found that online ads that just meet the Media Rating Council’s minimum threshold for viewability aren’t necessarily effective. However...
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Internet of Things Is Changing How Media and Entertainment Companies Operate

Internet of Things Is Changing How Media and Entertainment Companies Operate

Here's another article I'm sharing that's worth reading.While the “internet of things” is still in the early stages of development, the media and entertainment industry already has many of the digital building blocks in place to make it a reality. Large publishers and broadcasters—many of which control the content and its delivery—have switched to digital business models and have the network and IT infrastructure to support high-speed transmission, new formats...
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Top Tips For Businesses Struggling With This Whole Digital Transformation Thing - B&T

Top Tips For Businesses Struggling With This Whole Digital Transformation Thing - B&T

Here's a good article I found that I want to share with you.In this opinion piece Malcolm Alder from Sydney-based digital strategy firm Orchestrate says businesses struggling with digital transformation would do well to get these two things right…To drive successful digital transformation it is important to focus on two things. Firstly, common leadership attributes of successful digital projects. Secondly, a deeper look at some aspects of change management that leaders shoul...
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Keeping Up With the Digital Beat

Keeping Up With the Digital Beat

Here's an interesting article I'm sharing from one of my favorite websites.With the overflow of emerging technologies, buzzwords, and a huge amount of data, marketers today compete in a turbulent digital environment. The current state of affairs in the digital realm creates a climate in which only those who are willing to follow and adapt will succeed.The digital landscape has created a tough competition and much more demanding consumers. Therefore, marketers need to search ways to make ...
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8 Social Media Hacks That Are Sure To Up Your Marketing Game

8 Social Media Hacks That Are Sure To Up Your Marketing Game

Stumbled upon this wonderful article that you might find useful... Enjoy!If you’re in the marketing business, you’ve probably heard the words “social media marketing” so many times that the words have lost their meaning. But the truth is, if you’re failing to implement smart marketing strategies on social media platforms, you’re way behind your competitors. Platforms like Twitter, Instagram, SnapChat and Facebook are proven ways to not only get the message out...
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Top Tips For Businesses Struggling With This Whole Digital Transformation Thing - B&T

Top Tips For Businesses Struggling With This Whole Digital Transformation Thing - B&T

In this opinion piece Malcolm Alder from Sydney-based digital strategy firm Orchestrate says businesses struggling with digital transformation would do well to get these two things right…
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