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March 2016
Benefits of Mobile Marketing

Benefits of Mobile Marketing

Sharing a good piece I've come across. Reasons to consider Mobile Marketing: Immediacy Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds. Affordability No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases. Distribution  Reach out to people all over the world. Delivery is almost always guarantee...
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The Power of Mobile Marketing

The Power of Mobile Marketing

Here is an article I'm sharing from a good online source. When you wake up in the morning, what do you do first? Turn off your alarm clock, make some coffee, and check your phone? If this sounds like your morning routine, then you’re not alone. According to Digital Trends, on average, a whopping 4.7 hours a day is spent on phones. Whether you’re browsing the web, scrolling through Facebook, or playing a riveting game of Candy Crush, you most likely check your phone about 40...
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How Aware Are Consumers About Their Favorite Fashion Retail Apps?

How Aware Are Consumers About Their Favorite Fashion Retail Apps?

Here is an article from a favorite online source I find worth sharing. Nearly two-thirds of US internet users don’t know if their favorite fashion retailer offers a mobile app, according to December 2015 research. Market Force Information surveyed 5,722 internet users, ages 19 and older. Respondents were asked about their fashion shopping habits including brand preference, wallet share, brand engagement, problem experience and social media usage. When asked if their favorite fashi...
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Why Does Mobile Marketing Matter to Your Business?

Why Does Mobile Marketing Matter to Your Business?

I've come across a good piece to share with you. Think mobile marketing doesn’t matter to your business? Think again. You might be surprised to discover just how important mobile marketing can be to your business, and how much business you could be missing by not leveraging the benefits offered by mobile marketing. Mobile media time in the United States is now much higher, at 51 percent of traffic, compared to desktop. The simple fact of the matter is that if you are not taking a...
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Research: Digital Marketing Strategies for B2B Buyers in 2016

Research: Digital Marketing Strategies for B2B Buyers in 2016

I thought I'd share a valuable report from my readings. I hope you find it useful. While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the journey. When possible, seize opportunities to automate for consistency and efficiency, while maintaining a personalized approac...
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February 2016
Video Ads Are Moving Aggressively To Mobile & Prices Are Plummeting

Video Ads Are Moving Aggressively To Mobile & Prices Are Plummeting

Thought you might find the perspective of this article interesting. Video advertising is going mobile with smart phones now capturing 12 per cent of the video impressions in Australia, according to a new report from TubeMogul. Its Q4 2105 update reveals that inventory is up down under across all formats compared to a year ago. “Mobile inventory was up over 400 per cent from a year ago and topped the list. On a quarter over quarter basis, pre-roll dropped marginally ...
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