X
Archive by tag: FraudReturn
RSS
February 2016
Ad Fraud, Viewability And Adblocking - What's The Biggest Threat?

Ad Fraud, Viewability And Adblocking - What's The Biggest Threat?

This is an article that I came across from my recent readings. Hope you'll find it useful. There's no doubt there are plenty of challenges ahead for the media, advertising and marketing world in 2016, but what is it that's keeping some of the industry's hotshots awake at night? During yesterday's Programmatic Summit in Sydney, organised by IAB and Ashton Media, hundreds of curious ad tech fans filled the room housing a panel that was addressing the industry hot top...
0 Comments [+] Read More