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April 2016
iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio  Partners with Jelli to automate the process By Marty Swant April 7, 2016, 9:27 AM EDT Technology     Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images   Radio advertising, one of the oldest forms of mass media, is catching up with the data-heavy industry, as ads through the&nbs...
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5 Ways to Succeed With Digital Marketing in 2016

5 Ways to Succeed With Digital Marketing in 2016

 Hi everyone. Today I found a great article in Inc. that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.inc.com/springboard/5-ways-to-succeed-with-digital-marketing-in-2016.html - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. These tips will help you stay ahead of the digital marketing game in 2016 As we start off 2016 and lament how quickly time seems ...
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How Marketers Should Connect With Mobile-Focused Consumers

How Marketers Should Connect With Mobile-Focused Consumers

Hi everyone. Today I found a great article in Entrepreneur that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.entrepreneur.com/article/272310 - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartpho...
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3 Pitfalls Of Digital Marketing – And How To Avoid Them

3 Pitfalls Of Digital Marketing – And How To Avoid Them

 Hi everyone. Today I found a great article in  the Searchenginepeople that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.searchenginepeople.com/blog/16041-digital-marketing-pitfalls.html - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. Blunders in digital marketing campaigns happen more often than you might think and can show up wi...
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3 Digital Marketing Tips to Help Show Value and Engage Users

3 Digital Marketing Tips to Help Show Value and Engage Users

 Hi everyone. Today I found a great article in the Huffington post that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.huffingtonpost.com/gabriel-shaoolian/3-digital-marketing-tips-_b_9131690.html - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. In the world of digital marketing, user engagement is a topic that is frequently discussed — but why is i...
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March 2016
3 Common Mistakes in Mobile Marketing

3 Common Mistakes in Mobile Marketing

Hi everyone. Today I found a great article in Entrepreneur that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.entrepreneur.com/article/272662 - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three ...
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