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March 2016
7 Helpful Tips For Mobile Marketing Success

7 Helpful Tips For Mobile Marketing Success

Hi everyone. Today I found a great article in the YFS Magazine that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://yfsmagazine.com/2015/06/11/7-helpful-tips-for-mobile-marketing-success/ - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. For small business owners and marketers, the traditional marketing techniques that have been around for decades c...
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How SMBs Can Capture Digital Marketing Success

How SMBs Can Capture Digital Marketing Success

Hi everyone. Today I found a great article in the Huffington Post that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.huffingtonpost.com/young-entrepreneur-council/how-smbs-can-capture-digi_b_8426346.html - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. Mobile marketing continues to soar to new heights. According to figures from eMarketer, mob...
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Research: Digital Marketing Strategies for B2B Buyers in 2016

Research: Digital Marketing Strategies for B2B Buyers in 2016

This is a good read I've come across. I hope you find this useful. While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the journey. When possible, seize opportunities to automate for consistency and efficiency, while maintaining a personalized approach. The follow...
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Mobile Marketing Trends that Marketers Should Look out for in 2016

Mobile Marketing Trends that Marketers Should Look out for in 2016

Hi everyone. Today I found a great article in the SocialBarrel that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://socialbarrel.com/mobile-marketing-trends-that-marketers-should-look-out-for-in-2016/102442/ - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. In today’s overly-digitalized world, we rely on our mobile devices to be the beacons of...
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6 Keys To A Strong Mobile B2B Marketing Strategy

6 Keys To A Strong Mobile B2B Marketing Strategy

Hi everyone. Today I found a great article in the B2C that I know many of you will enjoy reading or possibly relate to. The original article can be found here - http://www.business2community.com/b2b-marketing/6-keys-strong-mobile-b2b-marketing-strategy-01462043#QuW7YHwSGlTehhz7.97 - if you’d like to read the article there, or I’ve pasted parts of it here to share it. It’s well worth a read. The volume of mobile Internet searches now exceeds searches on desktop computers...
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Mobile-First World To Be Fueled By Collapse In Desktop Search

Mobile-First World To Be Fueled By Collapse In Desktop Search

Found an interesting article that I thought you might find valuable... Mobile is moving from strength to strength -- not only causing marketers to consider how they respond to the channel more than doubling in value between 2015 and 2020, but also wondering where they and others are pulling budget from to be part of the mobile revolution. The answer is simple. As mobile budgets surge, desktop display is flatlining, and desktop search is nosediving. This is according to eMarketer, whose lat...
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