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March 2016
5 Reasons Why Digital Marketing Matters To B2B Companies

5 Reasons Why Digital Marketing Matters To B2B Companies

Found something that might be of interest to you. Enjoy! While consumer brands are often the beneficiary of digital marketing, business-to-business companies (B2B) can gain tremendously from online marketing. B2B companies can use digital marketing to promote new products to their target markets across the world that’s difficult to reach with traditional advertising mediums and generate quality leads. Here are five major reasons why B2B companies should use digital marketing: S...
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Benefits of Mobile Marketing

Benefits of Mobile Marketing

Sharing a good piece I've come across. Reasons to consider Mobile Marketing: Immediacy Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds. Affordability No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases. Distribution  Reach out to people all over the world. Delivery is almost always guarantee...
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4 Invincible Ways Mobile Apps Fuel Business Growth

4 Invincible Ways Mobile Apps Fuel Business Growth

Here is a good article I've come across that you might find interesting and useful. Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. The much-hyped digital revolution impacted businesses more through smartphone apps than any other avenue. Most importantly, these apps completely changed the w...
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Seven Crucial Strategies For Mobile Marketing Success

Seven Crucial Strategies For Mobile Marketing Success

This piece originally appeared on Forbes. According to a 2015 report, 65 percent of shoppers surveyed will use their mobile device to hunt for promotional offerings and coupons on items they hope to purchase. Sixty-three percent will check current pricing on their digital device, and 61 percent will check out your competitor’s price before making a purchase. Once you realize the majority of your customers are integrating a mobile device into their shopping habits, the need for a definit...
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Digital Brings Greater ROI for Retail Marketers

Digital Brings Greater ROI for Retail Marketers

Found a good article to share. Enjoy. According to US retail marketers surveyed by RetailMeNot in January 2016, digital marketing brings bigger returns than offline efforts. More than three-quarters of retailers said their digital ROI was greater than for offline marketing channels. Delving deeper into the digital marketing ROI, RetailMeNot provides some interesting figures when it comes to mobile coupons and their investment returns. About one third of mobile coupons featuring unique pr...
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Why Does Mobile Marketing Matter to Your Business?

Why Does Mobile Marketing Matter to Your Business?

I've come across a good piece to share with you. Think mobile marketing doesn’t matter to your business? Think again. You might be surprised to discover just how important mobile marketing can be to your business, and how much business you could be missing by not leveraging the benefits offered by mobile marketing. Mobile media time in the United States is now much higher, at 51 percent of traffic, compared to desktop. The simple fact of the matter is that if you are not taking a...
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