Project Foundation Members

Bath is becoming the UK’s first ConnectedCommunity in a world-first project by Minfo, supported by Innovate UK and local partners.

This means Bath businesses have early access to Minfo AudioQR, breakthrough technology that turns everyday moments into opportunities for measurable customer engagement.

 

WHAT THIS MEANS FOR BUSINESSES

AudioQR allows people to instantly engage with advertising and communications, giving your business clear, commercial outcomes:

• Passive moments become active engagement
• Instant delivery of menus, offers, loyalty sign-ups, reviews, booking links .. and more
• Responses to any CTA
• Verified, permission-based customer data measuring real-world engagement, not just footfall
• Increased conversion from advertising, venues, and everyday experiences

 

Whether it’s:
• TV or radio ads that open offers and product details
• Content, menus, promotions or loyalty clubs
• Tourism, retail, hospitality or services

AudioQR empowers customers to easily and instantly engage when their interest is highest.

 

GET INVOLVED NOW

The ConnectedBath Project's initial pilot phase is a rare opportunity to:

• Be first to work with a new engagement channel
• Help shape how Minfo ConnectedCommunity works for businesses
• Gain visibility as a founding participant
• Learn what drives real customer actions in real-time

 

For residents and visitors, the experience is simple and valuable. Instant access to useful information, local offers, experiences and services.

For businesses, it means more engagement, better data, and clearer outcomes, all from moments that already exist.

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ConnectedBath is the test-bed. Participating businesses get the advantage.